Today I talk about creating a Facebook Video Ad that is native to Facebook Feeds. I go over how to build a video, and how to set up and distribute your first locally-targeted Facebook ad.
Over the past few weeks I've mentioned leaving Angie's List, Ad IQ, Yodle, and soon Home Advisor. I'm tired of having to pay a middle-man to feed me leads, and in my opinion it's never a good idea to allow someone in between you and your customer.
Facebook is so popular today that most of the world's attention is spent in the platform all day, every day. Its simply where the attention is at right now. Nobody watches TV ads, radio spots, or watches for billboards anymore. Attention is on that touch-screen device in your pocket...and mostly on Facebook. So developing ads around that platform, while it's incredibly cheap to do so, is a very good idea.
In this episode I show you the software I use to edit video, create images/logos, and even put the finalized full-length commercial (ad) in the video for you to see my final product. Afterwards, I go into Facebook on my desktop and record myself setting up the ad and targeting a specific audience. Please let me know what you think, or if you have any suggestions of what I should do differently.
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