This episode talks about the importance of getting good reviews from people, and how word of mouth spreads like wildfire online. Negative reviews are far louder than positive so be sure to get as many positives on your side as you can in the event you get a bad one.
In today's world, everything is social and everyone is connected digitally. It's not very difficult to click 2 stars, or throw together a passionate review about that fish taco you just scarfed down. Also on the other end of the sites you're on there are people counting the stars and reading the reviews. Word of mouth has become global, and you can't hide your crazy anymore.
Word of mouth has always been seen as the best way to grow a business. It was a lot slower and the gap was smaller for who could reach out and effect a business back in the day. With all these apps, social media sites, review sites, forums, groups, etc...it has become so much easier for people to give their 2 cents about you, and even easier for others to tune in and listen.
I try to make sure that I interact with people in a memorable way. I want my customers to know that I actually do care about them and that I'm not just there to take their money. I'm trying to build long-term legacy rather than short-term dollars. People can read you, and they can tell when you're greedy and they can tell when you care. Yes you want good reviews, but more importantly you want good relationships with people. That is the determining factor in the success of the modern small business.
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